Negotiation I

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• What makes this different?

• Meet your instructor, Lucy

• What you'll learn

• Learn with high-performing peers

• Why learn to negotiate?

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Master the basics of negotiation in 4 weeks

💸 Live course spot: $500
⏰ Signups for our current cohort have closed - register your interest in future cohorts below
✋ Live sessions Tuesday & Thursday evenings

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Why do smart, talented people struggle to negotiate?

Most people can learn about rational negotiation strategies by reading a book like Getting to Yes, or Never Split the Difference.But they still struggle to put it into practice.That's why this course covers negotiation theory, and helps you tackle the 'irrational' factors that get in the way of executing the rational strategy:👉 Practice: Realistic briefs, with room for feedback & experimentation
👉 Personalisation: Use self-diagnostics to map your natural style
👉 Process: Learn a process to manage end-to-end negotiations

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Lucy Wark
Founder @ NORMAL
Ex-Mckinsey

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Lucy studied business & social sciences at Cambridge & the University of Chicago, where she was introduced to negotiation theory: the perfect intersection of her favourite topics!She began her career serving corporate & government clients at McKinsey & Company, before launching the pioneering Australian sexual wellness brand NORMAL, and negotiating a successful exit from its venture-backed parent company, Eucalyptus, in 2022.A word from Lucy:"Learning to negotiate was a huge unlock for me - especially working in male-dominated fields, where the ‘gender negotiation gap’ can compound existing inequalities.I was once described as negotiating "like a Russian accountant" by the (Russian accountant) who just hired me, which I wear as a badge of honour. But seriously - I'm really glad I learned to advocate for myself, and my company.Think of Negotiation I (this course) as the perfect introduction to negotiating for yourself as an individual contributor - there’s no knowledge assumed, but you’ll come out feeling confident to negotiate job offers, raises, promotions & other conditions.Our other course, Negotiation II, is designed for people negotiating for their organisations - whether it’s a fundraise, a big partnership, an important contract, a key hire or a company sale, it’s about mastering this essential skill before the stakes are really high.”

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Learn the theory

👉 Key concepts from negotiation theory, game theory & psychology👉 Understand the range of different negotiation styles & pitfalls👉 Learn how to spot and handle common tactics & strategies

Learn about yourself

👉 Understand your natural style through a series of self-diagnostics👉 Tackle your blockers: tackle limiting beliefs, triggers and anxieties that lead you to put off important conversations, say yes to the first offer & leave money on the table👉 Practise & experiment in a safe, high-trust environment with feedback & support from like-minded peers

Learn from the experts

👉 Get exclusive insight into how diverse experts operate through observing recorded demos & exclusive guest speaker Q&As👉 Master the tone & delivery: learn how to deliver your message effectively across written, remote & in-person conversations👉 Use a range of role models to help you craft a negotiation persona that’s effective, authentic & sustainable for you

Learn a process you can trust

👉 Learn a systematic end-to-end process for preparing & responding as your negotiations unfold👉 Learn how to find relevant benchmarks and criteria to make a bullet-proof case for your desired outcome

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Learn negotiation theory to help you analyse the issues, plan strategies and handle different styles of negotiator.

Negotiation is the ‘leverage’ that helps you capture the benefits of being good at your core job - and not learning how to negotiate can cost millions in overall lifetime earnings later.

A huge number of work situations are negotiations in disguise.From project management and roadmaps, to hiring, promotions, partnerships, fundraises, contracts, sales and more - as your company and career progresses, negotiation is the critical meta-skill that underpins high performance in a number of areas.

The best negotiators don’t match the stereotype of aggressive fist-banging and table-flipping - and everyone can build on their strengths to be a strong negotiator with good training.

Lots of resources give one-size-fits-all advice, but understanding how our personalities, backgrounds & experiences shape our instincts - and managing how we self-sabotage - is essential.

Very few negotiations of significant value occur in a zero-sum, one-off vacuum - but most people struggle to apply negotiation theory in contexts where they need to maintain the relationship.Learn how to find win-wins, manage difficult personalities and strengthen your rapport - all while getting a great outcome.

Reading or streaming negotiation advice is very different to putting it into practice - good negotiators develop their style by combining theory with practice, experimentation & feedback.

Many individual contributors approach negotiations reactively, or avoid negotiations due to anxiety.Learn a process you can apply to analysing, preparing and responding throughout every negotiation in your role.

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Sabrina Zeng
Head of Ecosystems @ Fishburners"This course delivered in more ways than I expected. It was dynamically structured and so thoughtfully designed. I was able to genuinely experience the emotions and physical reactions in simulated negotiations, and notice the changes and shifts each week. Lucy creates a space that is intimate, candid, enriching and delightful - and demystifies & breaks down the art of negotiation in such a practical and valuable way. I don't think there's a better environment to develop and grow such an essential skill."

Edwin Kane
Strategy & Operations @ Mr Yum"If you feel too guilty or clueless to negotiate, this course will help untangle your preconceptions of negotiation and provide you with the tools you need to feel confident in your next big meeting."

Liani Strauss
BizOps @ Open"This course is an excellent investment! It exposed me to the skill of negotiation in a practical and approachable way. The course is so much more than just theory. It takes online learning to a new level by providing insights and lessons about the side of negotiation so often forgotten about in books - the emotional barriers of executing your negotiation. The course contains a great mix of tactics, personal experience, practice sessions and learning directly from experts. Highly recommend!"

Maxwell Hogue
Strategist @ Interbrand"This course is the perfect mix of rational strategy and self-reflection to help beginner negotiators manage their negotiations. You'll get access to great tactics and have the time and space to practice and hone their use. Lucy is a gold star instructor and negotiator, so you'll be in expert hands. I can't recommend it enough, now get negotiating!"

Deena Metz
Operations @ Flagship"I found the negotiation course to be incredibly informative and helpful - I feel much more confident and equipped to negotiate effectively in any situation and would highly recommend it to anyone looking to develop their negotiation skills and improve their ability to communicate effectively! Lucy and the guest speakers were all super knowledgeable, engaging, and provided practical insights that helped me apply the concepts learned in the course to real-world situations. Bottom line: This course is a perfect example of 'you don't know what you don't know' and will leave you with nuggets of insights to be used in every facet of life!"

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💪 This course is a great fit for:

If you're a founder, investor or operator tackling more complex negotiations for your organisation like fundraises, partnerships & commercial contracts, check out Negotiation II below 👇

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Negotiation I is designed for individual contributors tackling remuneration negotiations - like salary, equity & promotions.Negotiation II is designed for founders, operators and investors tackling more complex negotiations on behalf of an organisation like fundraises, commercial contracts, company sales & more.Check it out below 👇

• Explore Negotiation II

You’re welcome to claim a refund if you need to drop out of the cohort (up until the first session). After this point, you are welcome to defer to a later cohort if you’re not able to commit to completing the course.

You are welcome to sign up a number of team members individually for a given cohort. To discuss running a dedicated cohort for your workplace, please reach out over email using the contact form below.

Reach out using the contact form below and tell us about it!

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